PriceTag — The football transfer-fee guessing game
PriceTag is a daily football game about the money side of the sport: the transfer market. Every round shows you a real move between two clubs — the player, the selling club, the buying club, and the year — and asks you to estimate what the deal actually cost. The closer your guess lands to the reported fee, the more points you earn, so a sharp sense of the market beats blind luck every time.
Transfer fees are one of the most talked-about numbers in football, and they are surprisingly hard to pin down. A prolific striker in a top league can command nine figures, while an equally talented defender might move for a fraction of that. PriceTag turns that guesswork into a quick, repeatable challenge you can finish in a couple of minutes and then argue about with friends.
How to play PriceTag
- Read the transfer card: the player, the clubs involved, and the season the move happened.
- Enter your estimate of the reported transfer fee for that deal.
- Lock in your guess to see how close you were and bank your points.
- Play the same daily set as everyone else, or start a random game to keep going.
Tips to score higher
Weigh age against ceiling: Clubs pay a premium for young players with room to grow. A 21-year-old with a good season often costs more than a proven 30-year-old, because the fee buys future resale value as much as current output.
League and position matter: Fees inflate in the wealthiest leagues, and attacking players almost always cost more than defenders or goalkeepers of similar reputation. Adjust your estimate up for forwards moving to a big-spending league.
Remember the era: The market has grown enormously over time. A blockbuster move from a decade ago would look modest by today’s standards, so anchor your guess to what fees looked like in the season shown, not to current prices.
Frequently asked questions
Where do the transfer fees come from?
PriceTag uses reported real-world transfer fees for completed moves. Because clubs rarely publish exact figures, the target is the widely reported fee for each deal, which is the number most fans would recognise.
Is there a new game every day?
Yes. A daily set gives every player the same transfers to guess, so scores are directly comparable. You can also play random rounds whenever you want more.
How is my score calculated?
You earn more points the closer your estimate is to the reported fee. A perfect or near-perfect guess is worth the most, and accuracy across the whole set decides your final score.